We help companies make
better design decisions

User Research | UX Design | Product Design

Validate an idea 🎯

Build a business case for a new concept

Discover needs and frustrations 🧶

Uncover where perceptions of customers and reality differ

Create UX strategy 🧩

Understand what true north looks like and how to get there

Design User Interfaces 📱

Get buy in with beautiful UX prototypes

We replace opinions with data

Do any of these scenarios sound familiar?

  • The product is growing but it’s unclear how a new feature fits in
  • The CEO has a new idea but needs to prove it works before investing in it
  • Nobody can agree what ‘true north’ looks like
  • Design tends to be based on assumptions, not data

Well, it doesn’t have to be this way. That’s why we created Untangle.

We work with start-ups, enterprise, government and health-tech sectors.

Our Services

Validate an idea

Validate an idea

Got a new idea but need to prove it works? Our clients have secured millions of dollars in investments by prototyping and de-risking their ideas before pitching to partners and investors.

Iterate a design

Iterate a design

Does your product have growing pains? Perhaps you need buy-in on a new feature? Or are usability issues keeping you up? No sweat. We’ll get the data you need to move forwards.

Discover needs and frustrations

Discover needs and frustrations

We discover your customer's unmet needs. We’ll help you find those golden nuggets that can transform a business.

Create a design strategy

Create a design strategy

We capture what true north looks like as tools such as journey maps, service blueprints and behavioural personas so your product team can be aligned on the same goal.

Testimonials

What folks are saying about us

In the Toolbox

We match methods to your business questions to produce actionable insights.

  • A/B Testing
  • Card Sorting
  • Contextual Studies / Ethnographic
  • Depth Interviews
  • Diary Studies
  • Eye tracking
  • Focus Groups
  • Unmoderated Study
  • Usability Studies
  • Surveys
  • About Untangle

    Our mission is to help companies make better design decisions with user research and human centred design processes.

    Founded in 2017, Untangle has built strategic relationships with start-ups and enterprise companies across Canada, the US and Europe. If you want to learn more about us, drop me a message below and I’d be happy to talk.

    1,425+

    Hours of user interviews conducted

    $0

    Funding raised

    109,000,000

    Pixels drawn

    7

    Vetted designers & researchers

    name

    Contact Us

    What would you like to talk about? Get in contact to discuss a project, about potential job opportunities or just to say hello: info@untangle.agency

    © 2020 Untangle UX Ltd

    Previously known as Gus Waller Consulting Ltd.

    info@untangle.agency

    #210-350 E 2nd Avenue,

    Vancouver, British Columbia

    Canada

    V5T 4R8